Media Relations


Every day, print and electronic media is predominantly filled with stories that have been in some way generated by PR professionals. Journalists typically receive dozens – and in some cases hundreds – of press releases each week so it is a great challenge how to stand out from such a crowd.

Our team’s media relations expertise spans over two decades and we strongly believe that every news story has three key factors that dictate its success or failure:

  1. The interest or news factor in the piece
  2. The way it is communicated to the journalist
  3. The relationship that an individual has with a specific journalist

At Avid Media Solutions (AMS), we accept these challenges and work closely with our clients to develop messages that the organisation wishes to convey about its business or brand. We devise creative angles for press articles and create potentially newsworthy press materials which the media respects.